本文介紹的是软饮料. 關於战前公司,參見核子可乐公司。關於游戏中可用的变体列表,參見核子可乐变体列表。

辐射 / 辐射2 / 辐射3 / 辐射:新维加斯 / 辐射4 / 辐射76 / 辐射(电视剧) consumable

核子可乐

类型

软饮料

信息

介绍

2044

变体

见全

国家

美利坚合众国

核子可乐(英文名:Nuka-Cola) 是核子可乐公司的旗舰产品,也是美国文化的象征之一。它在2044年间推出,迅速占领了软饮料市场,最终成为市场上最受欢迎的苏打水,也是美国文化的主要内容。[1] 核子可乐装瓶并在全国范围内销售,其数量之多,甚至在大戰结束两个世纪后,仍能在废土上找到大量的瓶装核子可乐。[2]大战结束后,核子可乐瓶盖成为大多数战后社会事实上的货币。[3]

目录

1 背景

2 生产

2.1 原料

2.2 装瓶

2.3 分销

2.4 竞争对手

3 市场营销

3.1 标识和品牌

3.2 吉祥物

4 变体

5 幕後

6 圖片冊

6.1 游戏素材

6.2 辐射电视剧

6.3 促销产品

7 参考

背景[]

核子可乐在2044年间进入饮料市场,由约翰·凯勒·布拉德伯顿经过两年的实验发明了软饮料。虽然它严格来说是不健康的(含糖量是每日推荐摄取量的120%),但它却席卷了美国市场,不到一年就能在全国范围内销售。它的受欢迎程度迅速上升,几年内就成为全球最受欢迎的饮料。[4][5]

不断改进和创新配方的动力导致了许多口味的变化,最受欢迎的是樱桃味、葡萄味和橙味,这些口味在饮料首次亮相几年后就发布了。[6]每当公司遇到竞争时,它就会试图积极应对。核子可乐的樱桃味和葡萄味变体是该公司在确定个别竞争对手后获得的专利。在其他情况下,公司会试图收购竞争对手,就像2058年中的日落沙士和2077年中的活力汽水有限公司。如果做不到这一点,它将尝试推出一款与之竞争的饮料,并进行大规模的促销活动。[7]在收购日落沙士失败后,核子可乐试图通过核子可乐狂野和在核子世界开设的干燥岩石峡谷与之直接竞争。虽然它在美国西南部获得了相当大的知名度,但它比不上日落沙士。[8]

最新的核子可乐口味变体是在2076年10月创造的,因为化学武器计划的负责人约翰·凯勒·布拉德伯顿报告说,他的团队创造了一种可以可靠地武器化的氚-90同位素,作为动力装甲的涂层,原型M42胖子发射器的定制弹药,甚至是一种区域效应武器,可以从像解渴水枪这样简单的东西安全部署。它还可以"某种程度上安全地"用于一种新型的核子可乐。布拉德伯顿下令将其投入生产,命名为核子可乐量子口味(以饮料商系统中的同位素命名)。[9]

量子口味通过了快速审批程序,是一个为期三年的研究项目的成果。为了创造一种可供人类安全食用的同位素,研究人员利用焦点小组来测试量子同位素的各种变体。在大量伤亡之后(至少62名试验对象死于器官衰竭,还有更多的人因辐射烧伤住院治疗); 伤患家庭收到了包含免责声明的核子慰问水果和奶酪礼包),一种安全的同位素被创造出来,首批核子可乐量子口味在东海岸的特定城市,如波士顿和华盛顿特区上市。[10]

即使在战争摧毁了母公司之后,核子可乐仍然是北美大陆上最受欢迎的软饮料,数量几乎是无限的。尽管它变热和扁了,但它拥有许多人的忠诚,并继续成为无数废土人成瘾的频繁来源。[11]

生产[]

原料[]

原来的瓶子。

苏打水[12]

糖[1]或阿斯巴甜[12]

咖啡因[12]

磷酸[12]

柠檬酸[12]

焦糖色[12]

苯甲酸钠[12]

天然香料[12]

核子可乐的独特口感是由17种水果精华混合而成,平衡了经典可乐的味道。[13][14]这种平衡是不稳定的,微小的调整都会严重影响它。为了应对2044年的百香果大短缺,新推出的核子可乐重新配制了配方,消费者注意到了味道的变化。[15]

核子可乐含有过量的咖啡因和超过每日推荐摄入量120%的糖分,长期饮用绝对不健康。[1]为了扭转负面形象,它在市场上被宣传为添加了维生素、矿物质和"健康补品"。[16]大量饮用会导致对核子可乐成瘾,如果不继续饮用,会导致头痛欲裂。[17]

装瓶[]

易拉罐的核子可乐在中西部很受欢迎,是拉环的来源

自该公司于2044年推出以来,标志性的弧形核子可乐瓶一直被该公司使用。玻璃的耀眼蓝色颜色受到消费者的喜爱;2052年的市场调查显示,100个受访消费者中有86人选择了蓝色作为他们颜色。[18]

在2077年,核子可乐被迫用火箭形状的瓶子取代了弯曲的设计。这是一场旷日持久的专利侵权诉讼的结果,核子可乐公司败诉了。然而,消费者对新的太空时代瓶子反应积极,核子可乐的销量进一步增加。[19][1]

核子可乐也以饮料机和易拉罐的形式销售,尽管这些形式的销售远没有标志性的瓶装那么受欢迎,罐装在美国中西部地区找到了自己的定位。[20][21]

分销[]

受欢迎程度的激增导致核子可乐在全国范围内蔓延。到2067年,美国几乎每条街道上都有了自动售货机,出售普通的核子可乐和它的各种变体。[22]其变体的受欢迎程度很大程度上取决于地区,西方国家非常喜欢核子可乐石英口味, 胜利口味和根啤酒口味的狂野口味(与日落沙士竞争)。城市化程度较高的东部各州更青睐经典口味,如核子可乐葡萄口味、核子可樂柳橙口味和核子可乐樱桃口味。[1]

竞争对手[]

通过积极的市场营销和敌意的企业行为,包括收购和破坏竞争,核子可乐成为了一个全国知名的品牌。首选的方法是收购当地受欢迎的苏打水,并将其重新命名或重新销售为核子可乐的变体。它的两款旗舰口味,核子可乐樱桃口味和核子可乐葡萄口味就是这样,最初是Merle的樱桃苏打和葡萄珍珠苏打。[23]

规模较大的公司通常更具弹性,抵挡了核子可乐的攻势。其中一个例子是日落沙士,一种流行于美国西南部的沙士。当与该公司的谈判在2058年失败时,核子可乐试图推出一款与之竞争的汽水,核子可樂狂野口味。[8]

另一个竞争对手是活力汽水!苏打,一种受欢迎的缅因州饮料。活力汽水!由一个家族拥有,一再拒绝核子可乐的收购要约。作为回应,该公司起诉活力汽水!侵犯版权(有关新的活力汽水!量子苏打水)并从事间谍活动和破坏其业务,但由于约翰·凯勒·布拉德伯顿与政府和军方的关系,该公司实际上不受起诉。[24]

市场营销[]

标识和品牌[]

“消除口渴!”— 2077年下半年核子可乐的广告语

核子女郎广告

核子可乐最初的品牌是非常基本的,但非常有效。它的市场定位是家庭(但主要是孩子),甚至会被卷入当时美国文化的沙文主义中,广告和活动都以突出的军事武器为特色[25][26]甚至会在动力装甲上涂上核子可乐的品牌。[27]

然而,一项针对核子可乐公司使用核子可乐的瓶子设计的诉讼使得他们被迫从产品本身开始重新设计品牌。核子可乐将彻底改变核子可乐的形象,以太空时代为主题,瓶子呈火箭飞船的形状。[19]为了配合新的火箭飞船瓶子,2062年的吉祥物将开始被重新使用,因为她的手套状服装符合太空时代的主题: 核子女郎穿着暴露的太空服,拿着她的射线枪解渴水枪。[28]

核子可乐的标识将使用基本的笔刷脚本白色字体,带有一个独特的"N"和额外的连字符笔刷,也可以根据布局加下划线或堆叠。红色将是唯一能与白色文本形成互补的颜色,而白色文本反过来又与核子可乐的黑色色调形成互补。2077年后期,橙色笔画开始出现在广告中,但由于 大戰的缘故,并没有普及。这种标识的使用在核子可乐的产品中是最常见的,但在广告的一致性方面存在一些问题。[29]

为了区分不同口味的核子可乐,每种口味也会有不同的标志,但每个标志都是对核子可乐基本标志的补充,核子可乐的基本标志总是以较小的字体印在口味的标签上。这种品牌一致性也会延续到地点,如核子世界,它的标志使用相同的字体类型。

吉祥物[]

除了核子女郎,努卡可乐公司还使用了两个卡通吉祥物Cappy和Bottle来代表该品牌。它们被广泛用于为核子可乐的主题公园景点做广告,而不是汽水本身的广告,它们是包括"可乐王"和"维维德"在内的众多角色中最突出的部分。核子可乐委托好莱坞工作室制作了17部以这两位为主角的动画电影。

变体[]

主页面: 核子可乐变体列表

核子可乐推出了许多变体,提供不同的风味和口感。除了经典的老牌核子可乐,其他水果味的饮料也大受欢迎。[6]

幕後[]

在辐射4简介中,奈特的曾曾祖母在1945年坐在一瓶核子可乐旁边,尽管它直到2044年才被发明出来。

在辐射76中的Free Range期间,其中一个婆罗门可能被命名为"Nuka-Cowla"。

核子可乐的配方包含在辐射避难所居民官方食谱中。

在核子可乐量子口味中使用锶-90同位素衍生物是参考了在原来的七喜配方中使用锂,以及苏打水中使用的其他危险成分。

另一个由油管用户How To Drink制作的核子可乐配方被Tim Cain评论,并被他轻描淡写地宣布为"官方"配方。在同一段视频中,凯恩指出,核子可乐的灵感来自可口可乐,而瓶盖作为货币的概念早于提供瓶盖的软饮料的存在。[Non-game 1]

作为贝塞斯达和Epic Games合作的一部分,核子可乐在电子游戏堡垒之夜中作为一种消耗品出现。

辐射电视剧中的核子可乐瓶子是由艺术家Adam Greene用树脂制作的。除了背景道具瓶子,他还制作了几个食品安全的版本,这些瓶子在片场被用作实际的饮料瓶。[Non-game 2]

圖片冊[]

Official Nuka-Cola logotype 1 (from Fallout 3/Fallout: New Vegas)Official Nuka-Cola logotype 1.2 (from Fallout 3/Fallout: New Vegas)Official Nuka-Cola logotype 3 (from Fallout 4/Fallout 76)Nuka-Cola logotype from Van BurenA Nuka-Cola billboard in Fallout 3.A Nuka-Cola Cherry billboard in Kansas CityCanyon City Nuka-Cola Bottling PlantNuka-Cola Truck in Fallout Tactics.A Nuka-Cola Cherry billboard in NewtonNuka-Cola Quantum labelNuka-Cola Quantum icon in Fallout ShelterEmpty bottle, Fallout 3/Fallout: New Vegas styleEmpty bottle, Fallout 4 styleFallout 4 advertisementFallout 4 advertisementFallout 76 advertisementAppalachia's cranberry variantBottle of Nuka-Cola seen with Curie in Fallout Shelter Online wallpaperMagic: The Gathering token (Food)Magic: The Gathering cardExtended ArtCard artBehind the scenesNuka-Cola car crate stall at the Shenandoah National Park

游戏素材[]

Fallout 4 advertisementFallout 4 advertisementAppalachia's cranberry variantEmpty bottle, Fallout 3/Fallout: New Vegas styleEmpty bottle, Fallout 4 styleCannedIcon texture fileTexture file

辐射电视剧[]

Nuka-Cola bottle shown in "The End"TV advertisement seen in "The End"Nuka-Cola bottles seen in "The Radio"

促销产品[]

A photo of the bottle prop given out at E3 2008Bethesda Store Merchandise: Nuka-Cola Mini Bottle Series 2, including Quartz, Cherry, Mix, Orange and Grape variants[30]

参考[]

↑ 1.0 1.1 1.2 1.3 1.4 World of Refreshment tour: "Welcome to the Nuka-Cola World of Refreshment, now featuring a river of Nuka-Cola Quantum! Nuka-Cola Quantum: Twice the calories, twice the carbohydrates, twice the caffeine, and twice the taste! And just look at that amazing, patented blue glow! So sit back and enjoy the ride as we take you through the Nuka-Cola World of Refreshment!Nuka-Cola began its journey in the year 2042 when our founder, John-Caleb Bradberton, was a budding chemist. He dreamt of a delicious soft drink that would provide energy, focus and 120% of the recommended daily value of sugar!It took almost two years to perfect the formula, but in late 2044, Mr. Bradberton was finally successful and Nuka-Cola was born! It quickly surpassed other, lesser beverages to become America's number-one favorite soft drink. Not one to rest on his laurels, Mr. Bradberton and his team of talented "Beverageers" continued to create new and exciting formulas.Out west, they enjoy regional favorites such as the classy Nuka-Cola Quartz and refreshingly patriotic Nuka-Cola Victory. Or, for those that prefer a timeless root-based beverage, they pick up a delicious Nuka-Cola Wild!While out here on the east coast, folks delight in the refreshment of an ice-cold Nuka-Grape, Nuka-Orange, or Nuka-Cherry. And be on the lookout for our special pre-release shipments of Nuka-Cola Quantum coming soon to your favorite grocer or restaurant!Hey Mom and Dad, are you ready for a night out on the town? Then pick up an ice-cold Nuka-Cola Dark and experience the most thirst-quenching way to unwind. Nuka-Cola Dark: that refreshingly familiar Nuka-Cola taste with a light alcoholic twist. 35% alcohol by volume. Do not consume Nuka-Cola Dark if you are pregnant or planning on becoming pregnant. Do not operate motor vehicles or heavy machinery for at least 8 hours after drinking.But this isn't just a ride, it's one of several operational factories actively producing Nuka-Cola. Here in the mixing area, we combine just a hint of 17 select fruit flavors to produce that unique Nuka-Cola taste.Here in the bottling chamber, we carefully pour each delicious liquid into our new, space-age rocket bottles! Each bottle is carbonated and then sealed with one of our signature bottle caps.And now for a special surprise, this is where we produce the newest member of our family, Nuka-Cola Quantum! That blue glow isn't just for show, folks! Quantum contains a top-secret additive to give you a "nuclear" boost of energy!On behalf of all of us at Nuka-World, we hope you've enjoyed the ride and learning more about Nuka-Cola!"(World of Refreshment announcer's dialogue)

↑ Fallout 4 loading screens: "Nuka-Cola, the most popular American soda before the war, manufactured so many bottles that the drink can still be found and enjoyed now, more than 200 years later."

↑ Fallout 4 loading screens: "All across the United States, in the aftermath of the Great War, the bottle caps of Nuka-Cola are the most commonly used currency."

↑ Nuka-World loading screens: "Amateur chemist John-Caleb Bradberton discovered the formula for Nuka-Cola in 2044. Within a year, Nuka-Cola could be purchased across the entire United States."

↑ Sierra Petrovita: "When Nuka-Cola was invented by John-Caleb Bradberton in 2044, it quickly became the world's most popular soft drink. The wonder drink soon drew a dedicated following which prompted the Nuka-Cola Corporation to release many promotional items like these. By 2067, a Nuka-Cola machine such as this rare pristine model could be found on almost every street in America. Even in today's crazy world, Nuka-Cola is still the number one choice of refreshment among Armageddon's survivors."(Sierra Petrovita's dialogue)

↑ 6.0 6.1 Nuka-World loading screens: "Nuka-Cola introduced fruit-flavored beverages such as Nuka-Cherry, Nuka-Grape and Nuka-Orange only a few short years after the corporation was founded. They were an instant success."

↑ Nuka-Town ground terminal entries; Nuka-World informational terminal

↑ 8.0 8.1 Nuka-World loading screens: "Although the Nuka-Cola Corporation would never admit it, Nuka-Cola Wild was released to directly compete with Sunset Sarsaparilla after attempts to acquire that company met with failure."

↑ Bradberton's office terminal entries; Bradberton's project terminal, 10-20-2076 JCB

↑ Nuka-Cola plant terminal entries; packing line terminal, Company Announcement

↑ Dugan, Sierra Petrovita and Zip are such addicts.

↑ 12.0 12.1 12.2 12.3 12.4 12.5 12.6 12.7 Dugan: "{123}{}{Carbonated Water, Caramel Color, Aspartame, Phosphoric Acid, Potassium Benzoate (To Protect Taste), Natural Flavors, Citric Acid, Caffeine}"(DUGAN.MSG)

↑ Nuka-World loading screens: "Nuka-Cola's award-winning taste is derived from a secret combination of seventeen fruit essences which are balanced to enhance, but not overwhelm, that classic cola flavor."

↑ Nuka-Cola formula

↑ The Lone Wanderer: "The taste... I could never get used to it."Sierra Petrovita: "No no no! You're mistaken! The flavor is the essence of seventeen different fruits mixed in just the right proportion to give the beverage that delicious taste. In fact, in the Great Passion Fruit Famine of 2044, people actually noticed the taste difference when the flavor was changed!"(Sierra Petrovita's dialogue)

↑ The Lone Wanderer: "Never mind. I think you've had enough sugar for one day."Zip: "But Nuka-Cola's fortified with vitaminerals and health tonics! It even says so on the label! That means it's healthy for me!"(Zip's dialogue)

↑ Dugan: "{116}{}{It is the stuff of life . . . Well actually, if I don't drink it on an hourly basis I get a splitting headache.}"(DUGAN.MSG)

↑ The Lone Wanderer: "Why a blue bottle if the soda is brown? That's just weird."Sierra Petrovita: "Aha! That's where you're wrong! Market research done in 2052 said that the blue color was the favorite in 86 people out of 100 polled. And the particular hue of blue is Dazzling Blue, scientifically proven to be the most pleasing of all blues!"(Sierra Petrovita's dialogue)

↑ 19.0 19.1 Nuka-World loading screens: "Nuka-Cola's signature rocket-shaped bottle replaced the traditional curved bottle when a rival corporation successfully sued for patent infringement. Fortunately, the public saw the new bottle as an improvement and Nuka-Cola's sales increased."

↑ Nuka-Cola vending machine: "{105}{}{ skillfully dodges a can of Nuka-Cola.}"(Zinuke.msg)

↑ Trash contains crushed, discarded cans.

↑ Sierra Petrovita: "When Nuka-Cola was invented by John-Caleb Bradberton in 2044, it quickly became the world's most popular soft drink. The wonder drink soon drew a dedicated following which prompted the Nuka-Cola Corporation to release many promotional items like these. By 2067, a Nuka-Cola machine such as this rare pristine model could be found on almost every street in America. Even in today's crazy world, Nuka-Cola is still the number one choice of refreshment among Armageddon's survivors."(Sierra Petrovita's dialogue)

↑ See Nuka-Cola Corporation for details.

↑ Vim! Pop factory terminal entries

↑ File:NukaBreak.png

↑ RobCo Battlezone

↑ Star Control's Quantum X-01 power armor and Nuka T-51 power armor

↑ Nuka-World loading screens: "In 2062, the Nuka-Girl Rocketsuit costume was released to retailers just in time for Halloween. Its popularity was so overwhelming, the stores couldn't keep up with the demand."

↑ Advertisements throughout the Fallout series

↑ Bethesda Store Nuka-Cola Mini Bottle Series 2 Collector's Bundle: "Don't waste precious time wandering the wastelands looking for some of your favorite Nuka-Cola flavors. Now you can grab the entire collection of mini Nuka-Cola replicas for your FALLOUT collection. This release of mini Nuka flavored replicas includes Cherry, Orange, Grape, Quartz and Nuka Mix!!"

非游戏

↑ YouTube: "I made Nuka Cola for the Creator of Fallout, Tim Cain | How to Drink"

↑ pixelbashprops (Adam Greene) on Instagram (archived)

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(Ice cold) Nuka-Sunrise · (Ice cold) Nuka-Twin · (Ice cold) Nuka-Void · (Ice cold) Nuka-XtremeFallout: Tactics核子可乐 · Cherry Nuka-Cola · Classic Nuka-Cola · Yellow Nuka-Cola · Fusion ColaFallout ShelterNuka-Cola Quantum任务SideThe Nuka-Cola Challenge